Co-creator
Siddharth Kirtikar
Amla Factory is, at its core, a community project. It was conceived through years of conversations between farmers, researchers, nutritionists, and people who simply refused to accept that the most antioxidant-dense fruit on earth should be an afterthought. Siddharth Kirtikar is the person who made it technically possible.
The technical architecture behind the mission
Building a credible wellness brand from scratch — with supply chain transparency, geo-adaptive pricing across seven markets, direct farmer-to-consumer storytelling, and a content platform that meets the standards of AI-era search — is not a small engineering problem. Siddharth took on that problem voluntarily, because he believed in what the Kirtikar Foundation was doing and wanted to see it reach people who would value it.
He has spent his career at the intersection of technology and commerce — most recently building Uno360, and previously at Zopper, one of India's early B2B commerce platforms. That background meant he understood not just how to write code, but how products actually reach customers and what the operational reality of running a direct-to-consumer business looks like end to end.
A community project, not a startup
Amla Factory does not have a founding team in the conventional sense. It has a network of people who care about the same things: growers who have spent decades refining how to bring Amla to harvest at peak potency, nutritionists who have advocated for Ayurvedic science in evidence-based contexts, food scientists who have spent years making botanically rich formulations taste genuinely good, and a small circle of people who connected those threads.
Siddharth's contribution was to build the vessel that holds that community work — the website you are on, the product information architecture, the commerce infrastructure, the content platform. He did it quietly and without asking for credit, which is exactly why this page exists.
Rooted in Agra
The Kirtikar family has deep roots in Agra — not the tourist geography of the Taj Mahal, but the agricultural belt of the Yamuna alluvial plains where some of India's finest Amla is grown. That connection is not incidental to Amla Factory. It is the reason the supply chain is real, the farming relationships are long-standing, and the quality claims are verifiable.
Siddharth grew up in and around Agra, and that ground-level familiarity with how the orchards work, how cooperatives function, and what fair pricing actually looks like in practice informed every product and supply chain decision in the platform he built.
What he would probably say about this page
He would probably point out that the growers deserve a page first. He is right. We are working on it.
Find Siddharth
He is more active online than he lets on.